Jerad Protaskey

Co-Founder
Credentials: Civil Engineering Degree • Design-Build Construction Management • Real Estate Development

Jerad brings over 25 years of comprehensive experience in construction management and real estate development to Steel Diamond. His diverse background encompasses all aspects of commercial construction projects, from initial planning through final completion.

Areas of Expertise:

  • Construction management for large-scale commercial and industrial projects
  • Design-build project delivery and coordination
  • Real estate development across multiple asset classes
  • Budget management and cost control
  • Schedule management and critical path analysis
  • Contractor and subcontractor coordination
  • Quality assurance and construction inspection
  • Value engineering and constructability reviews

Project Experience:

Jerad has successfully managed and developed projects across diverse sectors including office buildings, industrial facilities, distribution centers, hospitality, student housing, and retail developments. His projects have ranged in value from $3M to over $100M, providing him with a comprehensive understanding of construction processes at all scales.

This wide-ranging experience enables Jerad to provide thorough, insightful construction draw reviews that protect lenders' interests while maintaining realistic expectations for project progress and quality.

Brian Adamson

Co-Founder
Leadership: Managing Principal, ICAP Development LLC • NAIOP Wisconsin Chapter President (2020) • NAIOP National Board of Directors

Brian Adamson is the Managing Principal of ICAP Development LLC, a full-service real estate development firm he founded in 2013. Under Brian's leadership, ICAP has an impressive $300M+ project list consisting of over 50 projects in 10 states.

ICAP currently holds an investment portfolio of retail, medical office, multi-family, student housing, hotel and industrial assets throughout the country with a market value exceeding $205M. This 24-property portfolio is diversified by asset type and geography with properties owned in Wisconsin, Illinois, Michigan, Indiana, Tennessee, Arizona, California and Florida.

Expertise:

Brian has extensive knowledge in all aspects of the real estate development process including:

  • Site selection and financial structuring
  • Governmental entitlements and lease negotiations
  • Construction management
  • Planned unit developments
  • Tax financing districts
  • Environmental impact studies and contamination remediation
  • Wetland mitigation and floodplain relocation
  • Condemnation, annexation, and public-private partnerships

Jeff Hernbrode

Senior Construction Specialist
Credentials: Licensed Master Plumber • Credentialed Designer of Mechanical Systems • Credentialed Commercial Plumbing Inspector • Qualified Compliance Inspector of Stormwater

With over 35 years in the building and construction trades, Jeff brings an exceptionally diverse background to the team. His extensive experience in industrial, commercial, and healthcare construction industries includes designing and managing hundreds of projects.

Notable Project Experience:

  • Harley Davidson
  • Northwestern Mutual
  • Fiserv Forum – Milwaukee Bucks
  • Marquette University
  • Milwaukee Area Technical College
  • Milwaukee Public Schools
  • Concordia University
  • ProHealth Care
  • Columbia/St. Mary's Hospitals
  • Ascension Healthcare
  • Luther Manor
  • Rexnord/Falk
  • YMCA of Milwaukee and Waukesha Counties
  • Cargill Foods
  • Goodwill